Product Growth (apps)

Role Overview - Product Growth (Apps)

Aperture is a growth consultancy and advertising partner for some of the world's most ambitious ecommerce and consumer brands. We plan, build, and manage performance marketing programmes across Meta, TikTok, Google, and beyond - with a strong focus on paid social and creative strategy.

We work at the intersection of creative, media, and product. Our clients trust us to drive real business outcomes — not just ad performance - which means we care deeply about what happens after the click.

Founded in 2022 and based across London, we're a small, senior team that moves fast, thinks carefully, and holds ourselves to a high standard.

Our culture

• Client success is our success. Period.
• We're direct. We say what we mean and we mean what we say.
• We do the work. No one here is above anything.
• We hire people we trust and we trust the people we hire.
• We move fast, but we don't cut corners where it matters.
• We operate with high standards and low ego.
• We're here to build something good, not just something big.
• We back our people when it counts.

The role

Growth at Aperture means owning the full post-acquisition funnel itself. You'll be the person who asks: now that we've got them, what do we do with them?

This is a senior, high-ownership role. You'll be responsible for the thinking and execution behind onboarding, activation, conversion, and retention. You understand the difference between a user who "completed signup" and a user who was actually activated. You know that the commitment screen is not a paywall - it's a product moment. And you know that ARPU is a vanity metric if you haven't thought about ARPPU.

You'll work directly with our founder and our client teams, shaping the growth strategies we bring to clients and building the frameworks that make Aperture's approach to growth distinctive and defensible.

What you'll own

• Onboarding flow strategy - designing and optimising the first-use experience to drive activation, not just registration
• Activation frameworks - defining what "activated" means for each product or client, and building the system to get users there
• Commitment screen and paywall strategy - copy, structure, timing, and A/B testing to maximise conversion without eroding trust
• Monetisation strategy - pricing presentation, upsell sequencing, trial-to-paid mechanics, and expansion revenue thinking
• Retention and lifecycle - cohort analysis, churn identification, win-back programmes, and engagement loops that sustain ARPU over time
• A/B testing culture - building a rigorous, fast-moving experimentation practice with proper statistical thinking
• Client-facing growth audits - reviewing client funnels end-to-end and delivering actionable recommendations

Who this is for

You've worked in apps and subscriptions, and you've had direct ownership of funnel metrics. You're not a generalist who's dabbled in product - you're someone who has spent serious time thinking about activation and why some users stick while others don't.

You think in systems. You can break down a funnel, identify the highest-leverage intervention point, and build a test to validate your hypothesis - all before lunchtime. You're as comfortable in a spreadsheet as you are in a strategy deck.

You understand that the best growth work is invisible to users: it's not tricks or dark patterns, it's removing friction, reinforcing value, and making the right next step obvious at every moment.

Requirements

Experience & Qualifications

• Proven experience owning onboarding and activation for a consumer app, SaaS product, or subscription business
• Track record of materially improving activation rates or reducing time-to-value through structured experimentation
• Deep understanding of paywall and commitment screen mechanics - you can articulate why the same offer converts differently depending on framing, timing, and context
• Fluent in ARPU, ARPPU, LTV, payback period, and the relationships between them; you know when each metric matters and when it misleads
• Experience running a rigorous A/B testing programme - you understand statistical significance, novelty effects, and when to stop a test
• Strong cohort analysis skills - you can identify churn inflection points, segment by activation status, and model the impact of funnel changes
• Familiarity with behavioural psychology principles that underpin good onboarding (progress mechanics, social proof, loss aversion, commitment and consistency)
• Client-facing communication skills - you can translate funnel analysis into clear strategic recommendations for a non-technical audience
• Comfortable working across product, data, and marketing - this role spans all three

Nice to have

• Experience with ecommerce conversion and post-purchase monetisation (upsell, subscriptions, loyalty)
• Familiarity with analytics tools: Mixpanel, Amplitude, PostHog, Braze, or similar
• Understanding of paid acquisition mechanics — you know how upstream CAC decisions affect downstream LTV
• Experience building growth frameworks that others can use, not just doing the work yourself

How we work

Work from anywhere, with flexibility around how you structure your day.

Direct exposure to high-growth clients and meaningful work.

Regular team meetups and retreats, with travel covered.

Access to conferences, events and industry sessions.

Small team, high ownership, fast progression.

Before you apply

We read every single application.

We ask a few questions as part of the process. This is where we understand how you think.

We’re not looking for perfect answers. We’re looking for real ones.

Specific examples matter more than polished language.

We can tell when something is generic.

Take your time. Write from your own experience.