Email Marketer
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 9h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 117d ago
The date the source published, not the day we noticed it (2026-06-16). Last seen at its source 2h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Argentina, Mexico, Brazil, Colombia, Uruguay, Slovenia
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $51.2k–107.5k/yr
Middle 50% of 12 listings that do state pay — Sales & Marketing · all levels · Mexico · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Workable employer's own board first seen 10h ago · last seen 2h ago
The listing
The Mission
We're looking for a Senior Email Marketer who sees lifecycle marketing as a product, not just a communication channel.
Your mission is to design, optimize, and scale the systems that drive user engagement, retention, and long-term value. You'll build behavioral journeys, create intelligent segmentation strategies, improve deliverability, and use data to continuously refine how users experience our platform.
This role sits at the intersection of lifecycle marketing, analytics, product thinking, and systems design. We're looking for someone who enjoys building structured processes, solving retention challenges, and using data to drive measurable business outcomes.
We value ownership, attention to detail, experimentation, and people who care deeply about building systems that scale.
Lifecycle Strategy & Automation
Design, build, and optimize lifecycle programs across onboarding, activation, engagement, retention, churn prevention, and re-engagement journeys.
Behavioral Segmentation
Develop audience segments based on user behavior, engagement patterns, lifecycle stages, and product interactions to deliver highly relevant messaging experiences.
Email Program Management
Own the planning, execution, and optimization of automated workflows, transactional communications, and promotional campaigns.
Deliverability & Infrastructure
Monitor and maintain email health, sender reputation, authentication protocols, and deliverability best practices to maximize inbox placement and engagement.
Experimentation & Optimization
Develop and execute testing strategies across messaging, timing, segmentation, content structure, and user journeys to continuously improve performance.
Performance Analytics
Monitor lifecycle KPIs and marketing performance metrics, translating data into actionable recommendations and strategic improvements.
Cross-Functional Collaboration
Partner closely with product, design, analytics, engineering, and growth teams to ensure lifecycle communications align with broader business objectives.
Process & Systems Improvement
Continuously identify opportunities to improve workflows, automation, reporting, and operational efficiency across the lifecycle marketing function.
Requirements
Lifecycle Marketing Experience
Proven experience managing lifecycle, retention, CRM, email, or customer engagement programs within technology, consumer, SaaS, gaming, e-commerce, or digital product environments.
Marketing Automation Expertise
Hands-on experience with lifecycle and marketing automation platforms such as Customer.io, Braze, Iterable, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar platforms.
Data-Driven Mindset
Strong analytical skills with the ability to interpret performance data, identify trends, and make decisions based on measurable outcomes.
Segmentation & Personalization
Experience developing audience segmentation strategies and behavioral communication programs at scale.
Deliverability Knowledge
Understanding of email deliverability principles, domain reputation, authentication standards, and lifecycle communication best practices.
Systems-Oriented Thinking
You naturally think about how processes, automations, and workflows can be optimized and scaled.
Strong Communication Skills
Able to communicate effectively across technical and non-technical teams while maintaining exceptional attention to detail.
Nice to Have
- Experience with gaming, entertainment, creator ecosystems, consumer technology, or digital communities
- Experience working closely with product and engineering teams
- Familiarity with SQL, analytics tools, or customer data platforms
- Experience with push notifications, SMS, in-app messaging, or omnichannel lifecycle programs
- Experience supporting global user bases across multiple markets and time zones