Brand Design Lead

We are looking for a Brand Design Lead who combines creative leadership with strong people and project management skills.

Reporting to the Head of Design, you will lead a multidisciplinary team (3D/motion and video artists, graphic designers and a web designer) and own the creative direction and delivery for all non-product touchpoints: marketing campaigns, web presence, social media, 3D and motion assets, educational content and physical event booths.

This is a creative leadership role where management meets art direction. You’ll build and lead the team, drive projects from brief to release, and set the creative vision that shapes our brand across every touchpoint.

Responsibilities

• Lead, motivate and grow a team of 8 designers across 3D/motion, video, graphic and web design
• Set clear goals and expectations, run regular 1-on-1s, performance reviews and feedback cycles, and build individual development plans for each team member
• Hire, onboard and retain strong talent as the team grows
• Build a healthy team culture based on ownership, craft, open feedback and creative growth; prevent burnout and resolve conflicts early
• Set the creative direction and own the brand identity system: Brand Book, typography, 3D design language and motion identity
• Ensure consistent, premium brand expression across every touchpoint, so an Instagram carousel and a trade-show booth speak the same visual language
• Run creative reviews, give actionable feedback and act as the final quality gatekeeper for all outgoing materials
• Integrate generative AI into team workflows and build templates and asset libraries to increase production speed
• Partner with the Product Design Lead and Design System Designer to keep brand assets, 3D libraries, icons and color tokens in sync with the unified Design System
• Own the end-to-end delivery of all brand design projects, from brief and planning to execution and release
• Plan team capacity, prioritize incoming requests, distribute tasks and manage timelines across multiple parallel projects
• Build and improve team processes: intake and briefing, task tracking, creative review and approval flows, and clear SLAs for stakeholders
• Manage risks, dependencies and deadlines; escalate and re-prioritize when needed
• Act as the main point of contact for Marketing, Product, Events and C-level leadership on all brand design work
• Gather and clarify briefs, manage expectations, negotiate priorities and keep everyone aligned
• Present and defend creative concepts to stakeholders and senior management

Requirements

• 5+ years in visual or brand design, including 3+ years managing a design team of 5+ people as a Design Lead, Art Director or Creative Lead (FinTech, Crypto, Tech or top-tier creative agencies)
• Proven people management experience: hiring, 1-on-1s, performance reviews, development plans and building team culture
• Strong project management skills: planning, prioritization, capacity management and running multiple projects in parallel
• Proven experience managing stakeholders at different levels, including C-level, and handling competing priorities
• A strong portfolio showing brand identity systems, campaigns, 3D and motion work led by you and your team
• Solid working knowledge of Figma, Adobe Creative Cloud (Photoshop, Illustrator, After Effects) and an understanding of 3D and video production pipelines
• Hands-on experience using AI tools in creative production
• Understanding of digital marketing formats, web constraints and print/environmental production specs for event booths
• Strong taste and attention to composition, typography and color, plus the ability to translate complex trading, financial and Web3 concepts into compelling visual stories
• Excellent communication and presentation skills, and the confidence to defend creative decisions
• Proficient English skills (B2 level) both written and spoken

Will be a plus

• Experience in FinTech, CFD/Forex brokerages, crypto exchanges or premium luxury brands
• Experience scaling a design team or building processes from scratch
• Recognition in global design forums (Awwwards, Behance Curated, Red Dot or similar)

We offer

• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company's approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)

Role mission

About the role:
We are looking for an exceptionally talented and visionary Brand Design Lead to own and shape our global visual identity. Working under our Head of Design, you will lead the creative direction for all non-product touchpoints—from high-impact marketing campaigns, corporate web presence, and social media to 3D motion assets, educational content, and physical event booths. You will manage a multidisciplinary team of Graphic Designers, 3D/Motion Artists, and Web Designers, setting a new aesthetic benchmark in the FinTech and Crypto space. If you are a master of visual craft with a strong art-direction background who knows how to inspire creative teams and pioneer AI-augmented asset generation, this role is for you.

1. Role Mission
To establish, evolve, and safeguard the company’s global brand identity and visual storytelling. The global need is to build an iconic, high-craft visual identity across all external touchpoints, lead a high-performing creative team, and ensure that every campaign, video, and exhibition booth reflects our premium brand DNA in perfect sync with our core product experience.

Requirements hard skills

5+ years of experience in Visual/Brand Design, with at least 2+ years in a Lead Designer or Senior Art Director role in FinTech, Crypto, Tech, or top-tier creative agencies.

Outstanding portfolio demonstrating high-craft Brand Identity systems, typography, 3D visuals, motion graphics, and integrated marketing campaigns.

Expert proficiency in Figma, Adobe Creative Cloud (Photoshop, Illustrator, After Effects), and 3D software (Cinema 4D, Blender, or Octane/Redshift).

Proven hands-on experience integrating Generative AI tools (Midjourney, Stable Diffusion, AI Figma plugins) into professional design workflows.

Solid understanding of digital marketing formats, web design constraints, and print/environmental production specs for event booths and physical assets.

Requirements soft skills

Uncompromising Craft & Taste: High visual standards and meticulous attention to detail regarding composition, lighting, typography, and color theory.

Inspiring Leadership: Ability to mentor designers, provide constructive and actionable creative feedback, and elevate the overall output of the team.

Strategic Storytelling: Ability to translate complex trading, financial, and Web3 concepts into visually compelling stories that resonate with diverse global audiences.

Cross-Functional Collaboration: Strong communication skills to align with Marketing, Product Design, Events, and Executive leadership.

Responsibilities

Set the visual direction and oversee execution for all marketing communications, digital campaigns, corporate web pages, social media assets, and event designs.

Lead daily creative reviews and 1-on-1s, providing hands-on art direction and guidance to brand, 3D, and motion designers.

Establish operational frameworks for the brand team, including asset libraries, campaign templates, and AI-assisted workflow guidelines.

Act as the final quality gatekeeper for all outgoing visual materials before public release.

Partner with the Product Design Lead and Design System Manager to maintain visual harmony between marketing touchpoints and in-product UI/UX.

Will be a plus

Direct experience in FinTech, CFD/Forex brokerages, Crypto exchanges, or premium luxury brands.

Recognition in global design forums (e.g., Awwwards, Behance Curated, Red Dot, or similar industry accolades).

Advanced knowledge of fine-tuning custom AI models (e.g., training LoRAs on brand-specific 3D styles or character assets).