UX Designer

Key Responsibilities

• Lead client-facing discovery and UX strategy engagements, including stakeholder interviews, requirements gathering, audience and journey analysis, heuristic reviews, competitive analysis, and experience audits. 
• Translate business goals, user needs, content requirements, analytics, SEO considerations, and technical constraints into clear UX recommendations. 
• Define information architecture, user journeys, functional requirements, sitemap structures, wireframes, prototypes, and experience principles that guide delivery. 
• Present strategic recommendations with clarity, explaining the rationale behind decisions and building alignment among client and internal stakeholders. 
• Ensure UX recommendations support conversion, accessibility, usability, content findability, and the broader digital experience strategy. 
• Provide conversion rate optimization recommendations, outlining variant hypotheses, run A/B tests, and report on the results. 

• Own UX workstreams from discovery through design handoff, ensuring deliverables are well structured, well communicated, and aligned to agreed scope and objectives. 
• Act as the UX point of contact for assigned clients, managing expectations, facilitating working sessions, and handling feedback constructively. 
• Partner with project management, strategy, content, SEO, visual design, development, analytics, and account leadership to keep experience decisions connected across the engagement. 
• Identify risks, dependencies, and open decisions early, and provide practical recommendations that keep projects moving. 
• Review work at key stages to ensure quality, consistency, accessibility, usability, and alignment with the approved strategy. 
• Support successful handoff to visual design, development, QA, and launch by documenting requirements, decisions, flows, and interaction details clearly. 

• Work as an active member of Gravity’s global Digital Experience team, sharing knowledge and strengthening collaboration across the US, UK, and Vietnam. 
• Contribute to reusable frameworks, templates, playbooks, and documentation that improve consistency and efficiency across engagements. 
• Represent the UX/UI perspective in integrated planning, scope development, estimation, new business, and client growth conversations. 

• Stay current with evolving UX practices, accessibility standards, AI-enabled experiences, search behavior, personalization, analytics, and digital platform capabilities. 
• Identify opportunities to improve Gravity’s UX methods, tools, deliverables, and client offerings. 
• Use AI and automation thoughtfully to increase the team’s capacity for research, synthesis, iteration, documentation, and quality review while maintaining human judgment and governance. 
• Help clients understand how digital experiences can adapt continuously as customer behavior, technology, and business priorities change. 

• Follow Gravity’s policies, processes, quality standards, and governance requirements. 
• Maintain accurate project documentation, timekeeping, status updates, and other required administrative records. 
• Participate in internal meetings, training, knowledge-sharing, recruitment, and agency-wide initiatives as required. 
• Support other Digital Experience and UX/UI priorities that align with the needs of the business and the direction of the Global Head of UX/UI. 

Skills, Knowledge and Expertise

• Typically, 5+ years of professional experience in UX, particularly for websites in complex B2B spaces. 
• Demonstrated experience leading client-facing UX strategy and delivery for websites, digital platforms, applications, or other complex digital experiences. 
• Experience leading discovery, requirements definition, information architecture, journey mapping, wireframing, prototyping, and design handoff. 
• Experience working in an agency, consultancy, product organization, or other environment with multiple stakeholders and competing priorities. 
• Experience managing client relationships, facilitating workshops, presenting recommendations, and guiding decisions at senior levels. 
• Experience collaborating with distributed, cross-functional, and international teams. 

• Strong command of UX strategy, user-centered design, information architecture, interaction design, and responsive digital experience principles. 
• Understanding of conversion rate optimization principles and ability to provide recommendations, variant recommendations and run A/B testing programs. 
• Proficiency with Figma and related tools for wireframing, prototyping, documentation, and collaborative review. 
• Ability to turn ambiguous business and user problems into structured recommendations, requirements, and deliverables. 
• Strong facilitation, presentation, storytelling, writing, and stakeholder-management skills. 
• Working knowledge of accessibility, usability testing, analytics-informed UX, SEO, content strategy, design systems, and web development considerations. 
• Strong organization and communication skills, with the ability to manage multiple client engagements and deadlines. 
• Ability to give and receive direct, constructive feedback while maintaining trust and momentum. 
• Comfortable working within tight timelines and juggling multiple clients in different industries. 

• Experience with B2B, enterprise, or complex multi-market digital experiences. 
• Experience with usability testing, accessibility audits, CRO, personalization, or website analytics. 
• Familiarity with Sitecore, Adobe Experience Manager, WordPress, HubSpot, or other enterprise CMS platforms. 
• Experience working with design systems, component libraries, modular content models, or composable architectures. 
• Experience applying AI tools to research, synthesis, prototyping, content, or experience optimization. 
• Relevant UX, accessibility, or research certification. 

💫 What We Offer

• 💰 Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
• 🚀 Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
• 🤝 Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success. 
• 🎓 Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence. 
• 🌴 Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
• 🎉 Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme. 
• 👨‍👩‍👧 Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life. 
• 🌱 Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.