SEO Specialist

SEO Specialist

JustMarkets is looking for an SEO Specialist to join our Marketing team and drive organic growth in the East Asia market.

In this role, you'll be responsible for developing and implementing SEO strategies to improve our search visibility, increase qualified organic traffic, and contribute to customer acquisition. You'll work across Technical SEO, Content SEO, and Link Building, collaborating with content, product, development, and marketing teams to strengthen our presence in East Asia.

Responsibilities

• Develop and execute SEO strategies to increase organic traffic, search visibility, and qualified leads in the East Asia market

• Conduct technical, on-page, and off-page SEO audits, identify optimization opportunities, and coordinate the implementation of recommendations

• Perform keyword research, clustering, and competitor analysis, focusing on high-value commercial and informational search queries

• Optimize website content, landing pages, and site structure to improve search rankings and organic performance

• Monitor and improve technical SEO, including crawling, indexing, site speed, Core Web Vitals, structured data, and mobile optimization

• Analyze backlink profiles, support Link Building initiatives, and identify potential link-related risks

• Track SEO performance, including organic traffic, keyword rankings, CTR, conversions, and other relevant KPIs

• Prepare performance reports, identify growth opportunities, and provide data-driven recommendations

• Collaborate with content, product, design, development, and marketing teams to implement SEO improvements

• Stay updated on Google algorithm changes and SEO trends, adapting strategies to maintain competitiveness

• Ensure SEO best practices are followed across the company's multilingual websites and global platform

Requirements

• 3+ years of hands-on SEO experience with proven results in organic growth for international projects

• Hands-on experience with SEO in the East Asia market, including an understanding of local search behavior and market-specific SEO requirements

• Strong understanding of Google search algorithms, ranking factors, and SEO best practices

• Strong Technical SEO skills, including technical audits, crawling, indexing, structured data, Core Web Vitals, and mobile-first optimization

• Experience with Content SEO, including keyword research, clustering, on-page optimization, content mapping, and semantic SEO

• Experience with Link Building, backlink profile analysis, outreach coordination, and toxic backlink management

• Proficiency with SEO tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or similar

• Experience working with CMS platforms (WordPress or custom solutions) and basic knowledge of HTML, CSS, and JavaScript for SEO purposes

• Strong analytical skills with the ability to interpret SEO data, develop actionable strategies, and prepare clear performance reports

• Ability to take ownership of SEO initiatives and collaborate effectively with cross-functional teams

• Upper-Intermediate English (B2) or higher

Will be a plus

• Knowledge of financial and trading terminology, including Forex, CFDs, commodities, and crypto

We offer

• Opportunity to develop and scale SEO initiatives in the East Asia market within an international FinTech company

• Opportunity to contribute to SEO strategy, work across Technical SEO, Content SEO, and Link Building, and influence organic growth

• Close collaboration with international marketing, content, product, and development teams

• 20 paid vacation days per year

• 10 paid sick leave days per year

• Public holidays as per the company's approved Public Holiday List

• Medical insurance

• Opportunity to work remotely

• Professional education budget

• Language learning budget

• Wellness budget (gym membership, sports gear, and related expenses)

Role mission

The SEO Specialist (Middle/Senior) will be responsible for driving sustainable organic growth for JustMarkets in Japan by developing and executing data-driven SEO strategies. The mission of this role is to strengthen the brand’s online visibility, increase qualified organic traffic, and contribute to lead generation and account openings through continuous optimization of our global platform.

The specialist will:
- Build and implement comprehensive SEO strategies focused on ranking growth, traffic increase, CTR improvement, and visibility across high-value keywords.
- Ensure technical SEO excellence, content optimization, and backlink profile development in collaboration with internal and external teams.
- Coordinate with marketing, content, product, and development departments to align SEO with broader business and growth objectives.
- Monitor KPIs such as organic traffic, conversions, keyword rankings, CTR, and brand search demand to ensure measurable impact on business results.
- Drive SEO initiatives that support JustMarkets’ positioning as a trusted and innovative CFD broker in the competitive global financial markets.

Requirements hard skills

Proven SEO expertise (3+ years) with a strong track record in delivering organic growth for international projects.
Deep knowledge of search engine algorithms (Google in particular) and ranking factors, with focus on Japan specifics.
Advanced technical SEO skills: site audits, crawl optimization, indexing, structured data, Core Web Vitals, mobile-first optimization.
Strong content SEO expertise: keyword research, clustering, on-page optimization, content mapping, semantic SEO.
Backlink strategy experience: link profile analysis, outreach coordination, risk management of toxic links.
Proficiency in SEO tools: Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog (or similar).
Ability to analyze and interpret data to build actionable strategies and clear reporting.
Hands-on experience with CMS platforms (WordPress or custom solutions) and understanding of HTML, CSS, JavaScript basics for SEO purposes.
Knowledge of financial/trading industry terminology (Forex, CFDs, commodities, crypto) and its impact on keyword strategy.

Requirements soft skills

Strategic mindset
Strong analytical and critical thinking
Results-driven approach
Excellent communication skills
Collaboration & teamwork
Project management skill
Adaptability & problem-solving
Detail orientation
Customer first
Trust
Passionate about work
Continuous learning

Responsibilities

Develop and execute SEO strategies aimed at increasing organic traffic, improving search visibility, and driving qualified leads in Japan.
Conduct regular SEO audits (technical, on-page, off-page) and ensure timely implementation of recommendations.
Perform in-depth keyword research and clustering, focusing on high-value transactional and informational queries relevant to CFDs, Forex, commodities, and crypto.
Optimize website content and landing pages to align with SEO best practices and business goals.
Monitor and improve technical SEO: site speed, crawlability, indexation, Core Web Vitals, and structured data.
Manage backlink profile: analyze, disavow toxic links, and support link-building initiatives.
Track, measure, and report SEO performance using analytics and SEO tools (GSC, GA, Ahrefs, SEMrush, Screaming Frog).
Collaborate with cross-functional teams (content, product, design, development, marketing) to ensure SEO requirements are integrated into all projects.
Identify content gaps and opportunities to strengthen topical authority and brand presence in the financial trading niche.
Stay updated with SEO trends and Google algorithm updates, adapting strategies to maintain competitiveness.
Ensure compliance with SEO best practices across multilingual websites and the global platform.