Senior Manager, Email Marketing
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 2d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
First seen 5d ago
No source stated a posting date, so this is when the listing first reached us — which is a floor, not the real age. Last seen at its source just now.
We have tracked this listing since 27 Oct 2026 (5 days). The employer's own board has carried it every time we have read it, most recently just now.
Is it remote?
The listing says yes
The location field doesn't say remote, so our assessment is based on the title or the description. Read the listing before applying.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $111.5k–165.1k/yr
Middle 50% of 296 listings that do state pay — Sales & Marketing · Manager · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
Pinpoint employer's own board first seen 5d ago · last seen just now
The listing
The Senior Manager, Email Marketing is responsible for leading all stages of our email marketing program. This role will utilize quantitative and qualitative data to build user loyalty and retention among our customer base, leveraging personalization and automation.
RESPONSIBILITIES
- Drive lifecycle marketing initiatives from concept to execution across email, managing the briefing, building, QA, testing, and implementation steps.
- Build personalization and segmentation roadmaps, and coordinate with Data Science, Product Marketing, Creative, and Ecommerce on implementation.
- Leverage imagination to develop, own, and execute our email marketing strategies to increase customer engagement and retention and increase customer lifetime value.
- Leverage a deep understanding of our user base to create personalized messaging and content that improve customer engagement.
- Own email lead generation: expand strategies to drive opt-ins and decrease unsubscribes.
- Create and develop email marketing and transactional messages from initial idea generation and briefing through asset delivery, partnering closely with the Creative team and other stakeholders in the development of messaging and visuals.
- Manage email marketing calendar to support Marketing initiatives, generate creative, new, and engaging content ideas for both existing and prospective customers, and ensure deadlines are met.
- Imagine new segmentation strategies and build creative automated emails (journeys) with the goal of improving engagement, conversion, and retention.
- Partner with stakeholders (i.e. Medical Affairs, Regulatory, and Legal) to explore the boundaries of communication and message amplification + also maintaining compliance across all sends.
- Leverage composable CDP (Hightouch) to ideate and facilitate net new segments and cross-channel journeys.
- Build an experimentation roadmap across the customer email journey and run A/B tests to optimize effectiveness and productivity of email. Carry learnings into new email briefs and projects.
- Set goals and develop KPIs across email. Regularly report on email performance, tracking progress toward channel goals, KPIs, and incrementality and sharing key insights.
- Conduct regular competitive research and share learnings on other brands’ email messaging strategies and opt-in tactics.
WHAT YOU NEED
- A Bachelor’s degree is required.
- Four or more years of relevant email marketing experience is needed.
- Experience with Google Analytics, Power BI, and Microsoft Office.
- Demonstrated strategy and planning skills while simultaneously being detail oriented enough to QA and send error-free emails.
- Hands on experience designing, implementing, and QA-ing campaigns through Iterable.
- Excellent knowledge of and familiarity with Iterable, including audience segmentation, data, journey building, and custom events.
- Excellent written, communication, and interpersonal skills. Obsessive QA skills.
- Basic understanding of HTML/CSS preferred.
- Basic understanding of UTM and tracking parameters preferred.
- Basic understanding of CDP (Hightouch) preferred.
- Prior experience with email marketing and web analytics.
- Highly analytical and able to derive meaning from data through testing and campaign optimization.
WHAT WE OFFER
- Competitive compensation
- 100% company-paid medical, dental, and vision insurance coverage for employees
- Company-paid short- and long-term disability insurance
- Company- paid life insurance
- 401k plan with employer matching contributions up to 4%
- Gym membership reimbursement
- Monthly allowance of Thorne supplements
- Paid time off, volunteer time off and holiday leave
- Training, professional development, and career growth opportunities