Principal Field Marketing Manager
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 3d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 3d ago
The date the source published, not the day we noticed it (2026-10-30). Last seen at its source just now.
We have tracked this listing since 30 Oct 2026 (3 days). The employer's own board has carried it every time we have read it, most recently just now.
Is it remote?
Remote - Anywhere - USA
That is the location the employer filed this posting under. Quoted as written — we do not re-word the source's own location.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay
$87.7k–114.2k/yr
Read out of the job description by us, not from a structured field. Shown in the posting's own currency and period; we never convert.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
Workday employer's own board first seen 3d ago · last seen just now
The listing
About the Role
Blackbaud unleashes the potential of the people and organizations who change the world. As the leading software provider exclusively dedicated to powering social impact, we help our customers move faster, work smarter, and achieve more. As a Field & Event Marketing Manager for our K-12 vertical, you will create experiences that earn attention, build trusted relationships, and move priority opportunities forward. You will own the full event lifecycle, from strategy and audience through onsite experience, follow-up, and business impact. This is an individual contributor role for a disciplined operator who combines strong experiences with measurable growth outcomes.
What You’ll Do
• Own the vertical calendar for conferences, trade shows, roadshows, executive experiences, and community moments.
• Prioritize events and experiences based on vertical strategy, audience opportunity, target accounts, pipeline needs, and expected return.
• Use the approved industry narrative and product messaging to shape event themes, sessions, speakers, and attendee experiences.
• Partner with the Industry Strategy Manager to build sector credibility, select relevant relationships, and identify customer or advocate voices.
• Lead planning and execution across budgets, vendors, logistics, creative, registration, speaker readiness, onsite delivery, and issue management.
• Connect each event to Demand Generation, Content, Sales, and Customer teams through shared briefs, target lists, pre-event engagement, and clear follow-up plans.
• Equip Sales with event-specific narratives, discovery guidance, account context, and engagement expectations.
• Create repeatable playbooks, templates, and operating rhythms that improve quality and reduce reinvention.
• Own event performance reporting across target-account engagement, meetings, pipeline creation and progression, bookings influence, and program return.
• Run post-event reviews with Sales and partners, capture learning, and change future investment or execution based on results.
• Use AI-enabled tools and automation to improve planning, targeting, attendee experience, follow-up, and reporting.
How Success Will Be Measured
• Pipeline created and progressed through field and event programs.
• Pipeline per program investment and event payback performance.
• Engagement from priority audiences and target accounts.
• Quality of Sales follow-up, attendee experience, and repeatable execution.
What You’ll Bring
• Demonstrated success connecting event investment to pipeline and revenue outcomes.
• Strong project, budget, vendor, stakeholder, and onsite management skills.
• Experience partnering closely with Sales, Demand Generation, Content, and industry experts.
• Ability to activate approved product and industry narratives without creating new product positioning or claims.
Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube
Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
The starting base pay is $87,700.00 to $114,200.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.Benefits Include:
Medical, dental, and vision insurance
Remote-flexible workforce
Wellness Programs
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Donations for Doers
Pet insurance, legal and identity protection
Tuition reimbursement program