Sr. Product Marketing Manager, LATAM
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 1d ago
The date the source published, not the day we noticed it (2026-11-04). Last seen at its source 3h ago.
We have tracked this listing since 4 Nov 2026 (1 days). The employer's own board has carried it every time we have read it, most recently 3 hours ago.
Is it remote?
Argentina (Remote); Mexico (Remote); São Paulo, Brazil
That is the location the employer filed this posting under. Quoted as written — we do not re-word the source's own location.
Who may apply?
Argentina, Mexico, Brazil
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $1,250–2,625/mo
Middle 50% of 91 listings that do state pay — Sales & Marketing · all levels · LATAM · USD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Greenhouse employer's own board first seen 1d ago · last seen 3h ago
The listing
Who We Are
About the Opportunity
What You’ll Be Doing
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Build and run GTM campaigns for CeFi and Web3 products across LATAM, ensuring launches are localized, compliant, and resonate with retail and institutional users.
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Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
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Adapt global product narratives and positioning for LATAM, aligning with market behaviors, regulations, and cultural nuances.
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Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
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Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
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Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
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Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
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Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.
What We Look For In You
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At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
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Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
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Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
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Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
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Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience. Preferably trilingual in English, Spanish, and Portuguese
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Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space
Perks & Benefits
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Competitive total compensation package
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L&D programs for employees' growth and development
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Various team building programs and company events
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More that we love to tell you along the process!