Head of Product Marketing (Financial Products)
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 41d ago
The date the source published, not the day we noticed it (2026-08-05). Last seen at its source 2h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Cyprus, Georgia, Poland, Spain, Serbia, Latvia
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $42.6k–100.5k/yr
Middle 50% of 9 listings that do state pay — Finance · all levels · EMEA · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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workable employer's own board first seen 21d ago · last seen 2h ago
The listing
As Head of Marketing – Financial Products (Card, Earn & Travel), you will own the marketing strategy and commercial growth of GoMining's financial products portfolio beyond mining.
You will define how these products are positioned, launched, and scaled globally while maximizing cross-sell opportunities across the GoMining ecosystem.
This is a strategic leadership role with direct responsibility for revenue growth, product adoption, and portfolio expansion. You will work closely with Product, Finance, Compliance, Analytics, and executive leadership to build a scalable go-to-market function for our non-core products.
Responsibilities
Marketing Strategy & Portfolio Growth
- Define and execute the marketing strategy for GoMining's non-core product portfolio.
- Own positioning, messaging, and value propositions for products such as GoMining Card, Simple Earn, Travel, Rewards, and future financial services.
- Prioritize product launches, growth initiatives, and marketing investments across the portfolio.
- Identify cross-sell and upsell opportunities between products.
Go-to-Market
- Own the end-to-end go-to-market strategy for new products, features, pricing updates, and promotional campaigns.
- Develop customer segmentation and messaging tailored to different audiences and markets.
- Coordinate launch execution across Product, Marketing, Design, Analytics, Compliance, and Operations.
- Ensure consistent customer communication across all channels.
Commercial Performance
- Own the commercial funnel together with Acquisition, CRM, Retention, and Product Marketing teams.
- Drive user acquisition, activation, cross-sell, retention, and revenue growth.
- Work closely with Finance on pricing strategy, unit economics, and commercial planning.
- Define KPIs and measure marketing performance across the portfolio.
Partnerships & Growth Programs
- Develop and scale partnership, referral, and co-marketing programs.
- Collaborate with strategic partners on joint campaigns and product launches.
- Identify new growth channels and partnership opportunities.
Team Leadership
- Lead cross-functional marketing initiatives across multiple teams.
- Align Performance Marketing, CRM, Brand, Content, SEO, Community, and Product Marketing around shared business objectives.
- Build scalable marketing processes and execution frameworks.
- Mentor senior marketers and influence strategic decisions across the organization.
Requirements
- 7+ years of experience in Product Marketing, Go-to-Market, Growth Marketing, or Marketing Leadership roles.
- Proven experience marketing multiple products within a single portfolio.
- Experience in fintech, digital banking, payments, cards, wallets, lending, wealth management, or similar financial products.
- Strong commercial mindset with deep understanding of funnel economics, pricing, CAC, LTV, retention, and revenue growth.
- Experience leading global product launches and integrated marketing campaigns.
- Experience building partnership, referral, or co-marketing programs.
- Ability to balance commercial growth with regulatory and compliance requirements.
- Experience working in high-growth technology companies.
Nice to Have
- Experience in crypto, Bitcoin, Web3, or digital assets.
- Experience scaling B2C financial products across multiple international markets.
- Experience launching products across the US, Europe, UAE, LATAM, or APAC.
- Experience with loyalty programs, rewards, subscription products, or investment platforms.
Benefits
- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
- Recognition programs: structured performance reviews and team awards.
- Team culture: retreats in international locations (for example, company apartments in Cyprus).