Creative Chaos
via Workable
Email Marketing Specialist
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 11h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 354d ago
The date the source published, not the day we noticed it (2025-09-26). Last seen at its source 3h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Pakistan
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay A$1,900–2,625/mo
Middle 50% of 25 listings that do state pay — Sales & Marketing · all levels · APAC · AUD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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workable employer's own board first seen 11d ago · last seen 3h ago
The listing
Job Summary:
As a Cold Email Marketing Specialist, you will be responsible for building and executing outbound email campaigns targeting decision-makers across the U.S., Europe, and MENA markets. You’ll work with tools like Smartlead, Instantly, and data mining platforms to identify prospects, set up personalized campaigns, and drive qualified meetings for our sales team.
This role requires a mix of technical expertise (deliverability, inbox rotation, domain warmup) and marketing creativity (personalized messaging, sequencing, testing).
Job Duties and Responsibilities:
- Develop and implement email marketing strategies to drive engagement and retention
- Create and manage email marketing campaigns, including content creation, segmentation, scheduling, and delivery
- Design and optimize visually appealing email templates
- Manage and maintain the email marketing database
- Conduct A/B testing and analyze campaign performance to continuously improve email effectiveness
- Collaborate with cross-functional teams to ensure email campaigns are aligned with marketing objectives
- Monitor industry trends and best practices to stay up-to-date with email marketing innovations
- Ensure compliance with email marketing regulations and best practices
Requirements
- Minimum 5 years of proven experience as an Email Marketing Specialist or similar role
- Research and build high-quality prospect lists using LinkedIn, Apollo, Clay, and other data mining tools.
- Segment leads based on ICPs (startups, SaaS, tech ventures, enterprises) and personalize outreach campaigns.
- Set up, manage, and optimize cold email campaigns using Smartlead, Instantly, and related automation tools.
- Monitor campaign performance (open rates, reply rates, bounce rates) and continuously improve deliverability.
- Implement A/B testing across subject lines, copy, and CTAs to increase conversions.
- Maintain inbox health: domain warmup, rotation, SPF/DKIM/DMARC setup, and spam monitoring.
- Collaborate with sales and marketing teams to refine messaging and ensure alignment with business goals.
- Analytical mindset to interpret campaign data and drive optimization.
- Experience with data mining tools (Apollo, LinkedIn Sales Navigator, ZoomInfo, Clay, etc.).
- Familiarity with B2B SaaS, IT services, or staff augmentation industries preferred.