SMM & UGC Specialist

SMM & UGC Specialist

JustMarkets is looking for an SMM & UGC Specialist to join our Marketing team and develop our social media presence across international markets.

In this role, you'll be responsible for managing and growing our social media channels, developing engaging content, and building a systematic UGC process. You'll work with creators and local Marketing Managers across different GEOs, adapt content to local audiences, and use social media insights to continuously improve our SMM strategy.

Responsibilities

• Manage and grow the brand’s social media presence across X/Twitter, Telegram, YouTube, Instagram, TikTok, and LinkedIn

• Develop and execute content plans aligned with marketing campaigns, product updates, market events, and relevant social media trends

• Adapt content, visuals, messaging, and tone of voice to different platforms, target audiences, and GEOs

• Build and manage the end-to-end UGC process, including creator sourcing and selection, communication, briefing, coordination, and final content delivery

• Generate and research content ideas for social media, including short-form video, educational, entertaining, trend-driven, and market-related formats

• Create clear briefs and collaborate with designers, motion designers, content teams, creators, and other stakeholders on content production

• Create and adapt social media content using CapCut and Canva when needed

• React to relevant trends, market events, news, and other content opportunities in a timely manner

• Monitor social media performance, including audience growth, reach, engagement, and content performance, and use insights to improve the SMM strategy

• Work closely with local Marketing Managers and cross-functional teams to adapt social media activities to different international markets

Requirements

• 3+ years of hands-on SMM experience managing and growing brand social media channels across multiple platforms

• Hands-on experience with UGC and creator management, including sourcing, selection, communication, briefing, and coordination

• Experience working with international B2C audiences across LATAM, MENA, and/or APAC markets

• Experience with CapCut and Canva for social media content creation and adaptation

• Experience creating clear briefs for designers, content teams, and creators

• Experience with professional SMM tools for social media management, trend monitoring, creator research, and performance tracking

• Experience with task management and CRM tools such as Jira, Asana, or similar

• Strong social media analytics skills and ability to translate data into actionable improvements

• Ability to work in a dynamic environment, quickly adapt to changing priorities, and take ownership of tasks and results

• Upper-Intermediate English (B2) or higher

Will be a plus

• Understanding of CFD trading and financial markets

• Understanding of trader psychology, terminology, and the specifics of communicating with retail trading audiences

• Experience independently scripting, recording, and editing short-form video content

• Experience with Adobe Premiere Pro and/or Photoshop

• Knowledge of international financial advertising and promotion requirements

• Experience with GA4 and UTM tracking

• Previous experience in B2C FinTech, Crypto, Trading, Gaming, or other fast-paced digital industries

We offer

• Opportunity to develop and scale SMM and UGC within an international FinTech company

• Work with international B2C audiences across multiple GEOs, including APAC, LATAM, and MENA

• Opportunity to influence SMM strategy, test new content formats and tools, and take ownership of initiatives

• Close collaboration with local Marketing Managers and cross-functional teams across international markets

• 20 paid vacation days per year

• 10 paid sick leave days per year

• Public holidays as per the company's approved Public holiday list

• Medical insurance

• Opportunity to work remotely

• Professional education budget

• Language learning budget

• Wellness budget (gym membership, sports gear, and related expenses)

Role mission

To transform our social media presence into a high-trust community hub and an active brand advocacy channel for our global CFD brokerage. Your mission is to scale our reach, boost audience engagement, and leverage authentic User-Generated Content (UGC) across key platforms (X/Twitter, Telegram, YouTube, LinkedIn, Instagram, TikTok). By combining real-time market insights, educational content, and community-driven social proof within strict regulatory boundaries, you will establish our brand authority, reduce acquisition friction, and turn active traders into loyal brand ambassadors.

Requirements hard skills

Multi-Channel SMM Mastery: 3+ years of hands-on experience managing and growing official brand channels across X/Twitter, Telegram, YouTube (Shorts), Instagram, TikTok, and LinkedIn

CFD Trading & Market Literacy: Strong foundational understanding of CFD instruments (Forex, Commodities, Indices, Stocks), trading concepts (leverage, margin, spread, long/short), and major macroeconomic events (NFP, central bank interest rate decisions, CPI releases).

UGC Engine & Community Sourcing: Proven track record of designing UGC campaigns, sourcing authentic trader-generated content (trade setups, milestone screenshots, platform reviews), and building video repositories for marketing use.

Content Creation & Short-Form Video Production: Proficiency in rapid video editing and motion graphics tools (CapCut, Adobe Premiere Pro, Photoshop, or Canva) to independently script, record, and edit high-performing short-form videos (Reels, TikToks, Shorts) and social infographics.

Financial Promotion Compliance: In-depth knowledge of global financial advertising regulations (e.g., FCA, CySEC, ASIC) regarding mandatory risk disclosures and strict adherence to zero-profit-guarantee rules.

Social Analytics & Attribution: Proficiency with social media management and listening platforms (Sprout Social, Hootsuite, Brand24) and web analytics tools (GA4, custom UTM builders) to track engagement rates, click-throughs, and social-assisted user acquisition.

Requirements soft skills

Agility & Real-Time Responsiveness: Ability to move fast and capitalize on real-time market movements, macroeconomic headlines, and sudden market volatility. You can turn a breaking market event into an engaging social post or meme in minutes.

Cross-Functional Diplomacy (Compliance & Marketing): High degree of tact and patience when negotiating content with Legal and Compliance teams. You can reframe creative ideas to fit rigid regulatory boundaries without losing narrative punch or engagement value.

Resilience & Crisis Diplomacy: Thick skin and emotional composure when managing negative comments, platform feedback, or frustrated traders during market outages or slippage. You handle public criticism with professionalism, empathy, and poise.

Proactive Sourcing & Networking: Strong interpersonal skills to proactively reach out to active traders, community members, and internal trading experts to extract authentic stories, trade setups, and UGC assets

Creative Storytelling & Visual Thinking: Ability to simplify complex financial data into simple, visually compelling social media stories, infographics, and short video scripts that hook viewers in the first 3 seconds.

Responsibilities

Cross-Platform Management: Own, manage, and scale official brand accounts across X/Twitter, Telegram, YouTube (Shorts), Instagram, TikTok, and LinkedIn.
Content Calendar Planning: Develop and execute a monthly content calendar aligned with trading platform releases, marketing campaigns, and major macroeconomic events (e.g., NFP, central bank interest rate decisions, inflation reports).
Channel Optimization: Tailor visual formats, captions, tone of voice, and hashtags specifically for each platform’s audience and algorithm requirements.

Trader UGC Pipeline: Build and maintain a continuous engine for sourcing authentic User-Generated Content from active traders (trade setups, profit/payout milestones, chart analyses, platform reviews).
Community Incentivization: Create engaging community campaigns, trading showcase events, and incentives to encourage retail traders to post their experiences and tag official brand accounts.
Asset Vault Curation: Organize and catalog compliance-cleared UGC assets (videos, screenshots, testimonials) into a centralized library for reuse by Performance Marketing, Brand, and CRM teams.

Short-Form Video Engine: Script, film, and edit engaging short-form video content (Reels, TikToks, Shorts) explaining platform features, risk management, and market news.
Market-Driven Graphics & Memes: Create visually appealing social assets, infographics, and relatable trading memes that simplify complex market dynamics without trivializing risk.
Macro & News Commentary: Produce rapid-turnaround posts breaking down sudden market volatility or breaking economic headlines in authentic trading terminology.

Daily Engagement: Actively reply to comments, direct messages, quote-tweets, and community discussions, maintaining an open, responsive, and approachable brand voice.
Crisis & Feedback Escalation: Monitor brand sentiment in comment sections, managing negative feedback or platform service updates professionally while escalating technical issues to Support or PR teams.
Community Building: Foster a strong sense of community by initiating discussions, interactive polls, Q&A sessions, and social trading challenges.
Compliance Enforcement: Ensure 100% of social media posts, graphic overlays, and repurposed UGC strictly adhere to global financial promotion rules (proper display of mandatory risk warnings and zero profit guarantees).
Social-Assisted Traffic Tracking: Implement standardized UTM tags and bio link trackers across all posts and channels to measure social-driven traffic, app downloads, and landing page conversions.
Reporting & Optimization: Monitor key metrics (follower growth, reach, engagement rates, video retention, CTR) and present monthly performance reports with actionable insights for content iteration.

Will be a plus

CFD Trading & Market Literacy: Strong foundational understanding of CFD instruments (Forex, Commodities, Indices, Stocks), trading concepts (leverage, margin, spread, long/short), and major macroeconomic events (NFP, central bank interest rate decisions, CPI releases).

Trader Empathy & Market Intuition: Deep understanding of trader psychology, memes, financial jargon, and the emotional highs and lows of active trading. You know how to talk to retail traders in an authentic, relatable voice without sounding like a generic corporate account.