SMM & Content Producer

Responsibilities

• Develop and execute content plans across key careers social media channels (Instagram, LinkedIn, Telegram, etc.)
• Create video, photo, and written content from concept to publication
• Identify employee stories and create UGC content that showcases our people, culture, and projects
• Manage social media content calendars and coordinate content distribution across channels
• Ensure content follows the company’s Tone of Voice and visual guidelines
• Monitor social media trends and identify relevant content formats and opportunities
• Track content performance and use analytics to optimize engagement and candidate conversion

Requirements

• 3+ years of experience in SMM, content production, or a similar role
• Portfolio showcasing your previous work
• Experience managing LinkedIn, Instagram, Facebook, Telegram
• Understanding of social media analytics and key content performance metrics (Meta Business Suite and LinkedIn Analytics)
• Strong hands-on experience with short-form video production, including scripting, shooting, and editing
• Strong copywriting, storytelling, and visual content creation skills
• Proficiency in design tools such as Figma, Canva, Photoshop, or Illustrator, along with hands-on experience using video editing software (e.g., CapCut)
• Strong communication and collaboration skills, with the ability to engage employees and internal teams in content creation
• Upper-Intermediate level of English

Will be a plus

• Experience in employer branding, HR, or recruitment marketing
• Experience working in a regulated industry (e.g., fintech, banking, or trading), where content is subject to compliance review
• Familiarity with paid social advertising platforms (e.g., Meta Ads, LinkedIn Campaign Manager)
• Experience creating and adapting content for international, multi-country audiences

We offer

• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company’s approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)

Role mission

Ensure consistent growth in target audience conversion into candidates by translating the company's real culture and projects into strategic digital content; mitigate employer brand reputation risks through content quality control and strict adherence of publications to the corporate Tone of Voice; ensure the scalability of the content strategy through distribution automation, template implementation, and systematic analysis of engagement metrics (Engagement Rate).

Requirements hard skills

1. Full-Cycle Video Production & Editing: Proficiency in planning, scripting, directing, shooting, and editing short-form video content (Reels, TikTok, Shorts) and long-form formats (YouTube interviews, office tours).

2. Copywriting & Tone of Voice Mastery: Ability to write engaging, error-free copy across various formats—from short social media posts to long-form corporate articles (LinkedIn, Medium, DOU)—while strictly adhering to corporate Tone of Voice and brand guidelines.

3. Graphic Design & Visual Asset Creation: Experience using Figma, Canva, Photoshop, or Illustrator to build graphic templates, banners, infographics, social media covers, and ad creatives.

4. SMM Platform Management & Automation: Hands-on experience managing social networks (LinkedIn, Meta/Facebook/Instagram, Telegram, YouTube, TikTok).

5. Content Analytics & Metrics: Capability to track and analyze key metrics (Engagement Rate, Reach, Impressions, CTR, Video Retention, Link Clicks) using platform analytics and Google Analytics to optimize content performance.

6. Employer Branding & UGC Management: Skill in developing employee advocacy programs, structuring UGC challenges, conducting interviews, and translating internal corporate culture into candidate-facing content.

Requirements soft skills

1. Leadership & Influence: Ability to inspire internal employees to become content creators, guide non-media staff through interviews or video shoots, and act as a champion for the company's culture.

2. Creativity & Storytelling: Strong narrative sense to identify compelling human-interest stories within teams and translate complex projects into relatable, engaging digital content.

3. Cross-Functional Collaboration: Skill in working seamlessly with Digital Campaign Specialists, Recruiters, HR, and Department Heads to produce recruiting assets and align content with business needs.

4. Attention to Detail: High visual and textual standards to protect employer reputation, maintain visual consistency, and prevent Tone of Voice breaches.

5. Project & Time Management: Ability to manage content pipelines, balance rapid reactive posting with structured campaign deadlines, and keep the media calendar on track.

6. Adaptability & Trend Awareness: Agility in spotting rising social media trends, algorithm shifts, and platform updates, quickly testing new creative formats for target audiences.

Responsibilities

1. Employer Brand Storytelling & UGC: Identify internal success stories, conduct employee interviews, and drive user-generated content (UGC) programs to highlight company culture.

2. Full-Cycle Multimedia Production: Script, film, edit, and publish short-form (Reels/TikTok) and long-form (YouTube) video formats alongside high-quality workplace photography.

3. Copywriting & Tone of Voice Ownership: Draft engaging posts, long-form articles (LinkedIn, Medium, DOU), and corporate updates adhering strictly to the brand’s Tone of Voice.

4. Social Media Visuals & Ad Design: Build graphic templates, infographics, and promotional campaign banners in partnership with the Digital Campaign Specialist.

5. SMM Operations & Automation: Manage the corporate content calendar, automate cross-platform posting, and streamline distribution across all digital channels.

6. Engagement Analytics & Optimization: Track, report on, and analyze engagement metrics (ER, reach, video views, candidate link clicks) to continuously refine content strategy.

Will be a plus

FinTech Industry Background: Prior experience building employer branding or SMM content specifically for FinTech companies.

Basic Motion Design & Animation: Ability to add simple 2D motion graphics, animated text, or dynamic transitions to videos and social media banners (e.g., in After Effects or CapCut).

Established Media / Tech Network: Existing connections with tech communities, industry blogs, or tech publications (like DOU, or specialized Telegram channels) for cross-posting and content syndication.