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OptiPlay via Workable

Head of Marketing

CyprusGermanyUkrainePolandSlovakia head
still open verified 1h ago posted 10h ago seen just now
Apply at apply.workable.com

This is the employer's own posting, not a copy on a job board.

What we know

Is it still open?

Confirmed still open

Last checked 1h ago — checked against the employer's own applicant tracking system, which is the company answering directly.

We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.

Check this listing's status as JSON

How old is it?

Posted 10h ago

The date the source published, not the day we noticed it (2026-10-01). Last seen at its source just now.

Is it remote?

Marked remote on the employer's board

Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.

Who may apply?

Cyprus, Germany, Ukraine, Poland, Slovakia

The description states no restriction of its own. This is the source's own tag.

Pay not stated

Similar roles pay €69.5k–97.5k/yr

Middle 50% of 19 listings that do state pay — Sales & Marketing · all levels · Germany · EUR/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.

Skills named in the ad

Content MarketingPartnershipsPerformance ManagementSEO

Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.

Carried by 1 source

The listing

Our partners are looking for a strong Head of Marketing who can think beyond standard promotion and drive growth across our entire game portfolio. Brand positioning, global PR, lead-gen campaigns, and trade show presence: what you build directly impacts our visibility, operator partnerships, and market reach.

Requirements

🧩 What you’ll do

  • Drive Strategy & Execution: Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs;
  • Budget & Performance Management: Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI;
  • Brand & PR Ownership: Elevate brand recognition, manage our industry reputation, and build strong relationships with iGaming media, partners, and influencers;
  • Digital & Content Leadership: Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy designed to engage operators and players alike;
  • Market & Competitor Intelligence: Deep-dive into market trends, analyze competitor strategies, and identify new growth channels within the iGaming space;
  • Team Leadership: Build, mentor, and inspire a high-performing marketing team, fostering an environment of accountability and continuous learning;
  • Events & Trade Shows: Plan, coordinate, and lead our presence at top international iGaming events and expos to maximize networking and business opportunities;
  • Visual Identity & Design Oversight: Collaborate with designers to approve visual assets, ensuring high standards and consistency across all promo materials.

💎 What you bring

  • 3+ years of marketing experience in iGaming (game provider side preferred), with a proven track record of shipping successful campaigns and scaling brand awareness;
  • Deep understanding of B2B marketing dynamics in the slots/casino ecosystem;
  • Strong experience in budget allocation, performance analytics, and KPI tracking;
  • Hands-on expertise in digital channels (SMM, SEO, Email) and event management for international trade shows (ICE, iGB, SiGMA, etc.);
  • Strategic mindset combined with the ability to execute quickly without unnecessary red tape;
  • Fluency in English (written and spoken).

🧠 Nice to have

  • Established network of iGaming media contacts, affiliates, and event organizers;
  • Experience working directly with game studios or casino operators;
  • Knowledge of PR strategies tailored to regulatory nuances in various jurisdictions;
  • Strong visual eye and experience briefing/managing visual content production.
Apply at apply.workable.com