Lifecycle Marketing Manager
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 38d ago
The date the source published, not the day we noticed it (2026-09-02). Last seen at its source 6h ago.
We have tracked this listing since 9 Oct 2026 (1 days). The employer's own board has carried it every time we have read it, most recently 6 hours ago.
Is it remote?
Remote
That is the location the employer filed this posting under. Quoted as written — we do not re-word the source's own location.
Who may apply?
Not stated
The description states no restriction of its own. This is the source's own tag.
Pay
$84.2k–112.3k/yr
Read out of the job description by us, not from a structured field. Shown in the posting's own currency and period; we never convert.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
Greenhouse employer's own board first seen 1d ago · last seen 6h ago
The listing
As a Manager of Lifecycle Marketing, you will be responsible for developing and optimizing engagement strategies that drive meaningful interactions across both prospects and clients. As an individual contributor within the Growth Marketing team, this role blends strategy, analytics, and execution to improve engagement across the full lifecycle—from initial consideration through long-term relationship building.
You will lead the development and delivery of Lifecycle Marketing (LCM) programs that are directly tied to growth KPIs, driving measurable impact across conversion, engagement, retention, and referrals. This role is responsible for designing and optimizing data-driven, multi-channel journeys and leveraging insights to continuously enhance performance and business outcomes.
Responsibilities:
- Design and optimize end-to-end, multi-channel journeys (email, push, web, in-app) across the full funnel
- Develop responsive, ADA-compliant emails using HTML and CSS, with a focus on modular and scalable design
- Lead testing across messaging, cadence, targeting, and channels ensuring audience, email and experience align against expectations
- Report on performance and testing outcomes; translating data into actionable insight
- Drive continuous improvement of lifecycle marketing and email best practices through close partnership with Customer Insights, Product Marketing, Product & Technology, Brand, and Creative, advancing innovation, design excellence, and performance optimization.
Requirements:
- 5-7+ years of experience in lifecycle marketing, CRM, client marketing, or growth marketing
- Proven track record of driving measurable LCM outcomes
- Experience operating in a data-driven, performance marketing environment
- Hands-on experience with Salesforce Marketing Cloud (SFMC) and Adobe CDP, including journey orchestration, segmentation, and audience automation
- Practical knowledge of SQL-based data management and query development (e.g., data extensions, complex segmentation logic, and automation workflows)
- Experience integrating data sources (CRM, web, product data) to enable personalized marketing
- Analytical mindset with the ability to translate data into actionable insights
- Cross-functional leadership experience across Product, Analytics, Sales, and Digital teams
Additional Qualifications (if necessary):
- Functional knowledge of SQL
- Experience working with a Customer Data Platform (CDP)
- Experience working with CloudPages
- Proficiency with AMPscript
- Strong understanding of marketing performance metrics and how campaigns support broader business goals
Skills and Competencies:
- HTML & CSS
- Salesforce Marketing Cloud
- Marketing automation and lifecycle journey execution
- Attention to detail and quality assurance
- Collaboration and problem‑solving
Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is below. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.