Director, Media Planning
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 208d ago
The date the source published, not the day we noticed it (2026-03-16). Last seen at its source 3h ago.
We have tracked this listing since 9 Oct 2026 (1 days). The employer's own board has carried it every time we have read it, most recently 3 hours ago.
Is it remote?
Remote-United States
That is the location the employer filed this posting under. Quoted as written — we do not re-word the source's own location.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Greenhouse employer's own board first seen 1d ago · last seen 3h ago
The listing
Department: Strategy, Media Planning
Director, Integrated Media Planning
The Director, Media Planning leads integrated, compliant, and data-driven media strategy for pharmaceutical brands across HCP and DTC/Patient
Description:
This role sits at the intersection of strategy, execution, and client leadership—owning omnichannel planning, guiding investment decisions, and ensuring media drives real business outcomes across launch and lifecycle. This is a senior agency role for someone who can set direction, pressure-test thinking, and collaborate across teams while remaining close to the work.
Key Responsibilities:
Lead Media Strategy-
- Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans
- Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift
- Bring a strong point of view rooted in data, experience, and market understanding
- Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels
- Ensure media plans reflect the full patient and HCP journey, not siloed tactics
Be a Senior Client Partner-
- Serve as a trusted advisor
- Present media strategy with confidence, clarity, and conviction
- Partner closely with media activation, strategy, client services, and project management teams to ensure alignment and impact
- Set a high bar for strategic thinking, rigor, and accountability
Manage Agencies, Budgets & Performance-
- Oversee external media partners to ensure high quality, efficient, and on strategy execution
- Own large media budgets, optimizing investment to maximize investment spend
- Partner with strategy and media activation teams to interpret performance and drive inflight optimization
Innovate-
- Stay ahead of media, data, and platform evolution in pharma
- Leverage and adopt smarter, more effective ways to reach and engage audiences
What You Bring-
- 8+ years of media planning experience, with deep pharma expertise (HCP + DTC)
- Strong media agency background with proven client facing leadership
- Fluency in MLR/FDA requirements and pharma media realities
- Expertise across digital channels, data partners and media research tools
- Clear, confident communicator who can influence senior stakeholders
- Bachelor’s degree required, MBA a plus
Core Strengths-
- Integrated, omnichannel media leadership
- Data driven decision-making and optimization
- Pharma compliance fluency
- Client partnership and strategic influence
Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.
Our team