Performance Marketing Specialist / Media Buyer - Dubai Real Estate (Remote)
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 11h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 86d ago
The date the source published, not the day we noticed it (2026-07-17). Last seen at its source 3h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United Arab Emirates
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $87.5k–185.5k/yr
Middle 50% of 89 listings that do state pay — Sales & Marketing · all levels · EMEA · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
Workable employer's own board first seen 11h ago · last seen 3h ago
The listing
We are seeking an experienced Performance Marketing Specialist / Media Buyer with a proven track record in Dubai real estate, particularly in off-plan property lead generation. The ideal candidate has hands-on experience managing high-performing paid media campaigns that generate qualified investor and buyer leads from international markets.
This is a remote freelance position requiring a data-driven professional who can independently plan, execute, optimize, and scale paid advertising campaigns while working closely with sales and creative teams.
Key Responsibilities
- Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms.
- Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.
- Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa.
- Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.
- Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS).
- Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.
- Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.
- Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.
Requirements
- 3–4+ years of experience in Performance Marketing or Media Buying.
- Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects.
- Demonstrated success in generating qualified international real estate leads.
- Strong expertise in:
- Meta Ads Manager
- Google Ads
- YouTube Ads
- Snapchat Ads
- Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.
- Experience managing advertising budgets and improving lead quality while maintaining target CPL.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Excellent communication skills in English.
- Self-motivated, proactive, organized, and able to work independently in a remote environment.
Benefits
- Competitive salary
- Fully remote work environment.
- Opportunity for long-term collaboration and career growth.