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Whitecollars via Workable

Full-stack Meta Creative Strategist | Paid Trial to Full-time

PakistanIndiaUnited StatesCanadaUnited Kingdom Level not stated
still open verified 2h ago posted 22h ago seen just now
Apply at apply.workable.com

This is the employer's own posting, not a copy on a job board.

What we know

Is it still open?

Confirmed still open

Last checked 2h ago — checked against the employer's own applicant tracking system, which is the company answering directly.

We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.

Check this listing's status as JSON

How old is it?

Posted 22h ago

The date the source published, not the day we noticed it (2026-10-14). Last seen at its source just now.

Is it remote?

Marked remote on the employer's board

Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.

Who may apply?

Pakistan, India, United States, Canada, United Kingdom

The description states no restriction of its own. This is the source's own tag.

Pay not stated

Similar roles pay $85k–165.4k/yr

Middle 50% of 233 listings that do state pay — Content & Media · all levels · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.

Skills named in the ad

Lead GenerationPaid Social

Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.

Carried by 1 source

The listing

Our client doesn’t need pretty ads. They need ads that make money.

We are hiring on behalf of our client, a US-based performance marketing company that runs affiliate lead generation and e-commerce campaigns on Meta (Facebook and Instagram). The offers are mostly B2C and pain-driven, in verticals such as insurance, finance, education, and e-commerce, in video campaigns only.

The role

You will write direct-response scripts and ad concepts, study how they perform, and improve them.

Day-to-day, you will:

  • Write 30-second video scripts and ad copy with a strong pain-driven hook, built around something the viewer wants to run away from.
  • Get to the conversion ask quickly instead of telling a slow brand story.
  • Think in terms of broad targeting, where the message does the audience selection.
  • Read performance data and decide what to test next.
  • Study competitor ads, then create something new instead of copying them

You are probably a great fit if you: -

  • Know Meta ads well, including creative testing and how the algorithm responds to different hooks.
  • Write short, punchy, conversion-focused scripts.
  • Think in angles, hooks, and pain points, and enjoy finding new ones.
  • Are creative and curious, and would rather test ideas than manage spreadsheets.
  • Can look at a plain-looking ad and explain why it converts.
  • Uses Tracker (RedTrack, Voluum, Binom), an affiliate network (MaxBounty, Perform), spy tools (AdPlexity, Anstrex), experience with restricted verticals (nutra, dating, finance), or experience managing your own ad spend.

Requirements

  • Strong Meta (Facebook/Instagram) ads experience, or a clearly demonstrated ability to write for Meta.
  • A relevant portfolio of Meta or direct-response ads and scripts (see below).
  • Fluent spoken and written English, including a short phone check.
  • Availability for EST-compatible hours [confirm required overlap, e.g. 4+ hours].
  • Willingness to take part in a paid trial.

How to apply: please read carefully

Every application must include all three items below. Applications missing any of them will not be considered.

1. Attach your CV. Shortlisted candidates will be asked to confirm a phone number for a short English check.

2. A relevant portfolio. This means real video examples of Meta (Facebook/Instagram) ads, direct-response scripts, or ad creatives you wrote or produced, shared as a link (Google Drive, Notion, website, Loom) or as attachments; they are not doing static ads.

3. Include results where you have them (screenshots, numbers, or a short description).

  • What counts as relevant: Meta ads, direct-response or performance scripts, hooks and angles for lead gen or e-commerce.
  • What doesn’t: general design or branding work, social media posts with no conversion goal, or a link to a generic profile with no ad samples.

4. A short note on why you think one of your portfolio ads worked

What happens next:

1. We review your CV and portfolio first. The portfolio is the first gate.

2. Shortlisted candidates receive a short personality assessment and a 2-minute phone call.

3. Candidates who pass are introduced to our client for a 10–15-minute chat.

4. Selected candidates start the paid trial.

Apply at apply.workable.com