Principal, Product Marketing
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 14h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
First seen 10d ago
No source stated a posting date, so this is when the listing first reached us — which is a floor, not the real age. Last seen at its source 3h ago.
We have tracked this listing since 23 Oct 2026 (10 days). The employer's own board has carried it every time we have read it, most recently 3 hours ago.
Is it remote?
UK, Remote
That is the location the employer filed this posting under. Quoted as written — we do not re-word the source's own location.
Who may apply?
United Kingdom
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay £76k–99.0k/yr
Middle 50% of 8 listings that do state pay — Sales & Marketing · Senior · United Kingdom · GBP/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Pinpoint employer's own board first seen 10d ago · last seen 3h ago
The listing
Responsibilities
- Define and own the usage-led monetisation strategy for MyForterro.ai
- Establish qualified usage signals that predict paid adoption and expansion
- Design the free-to-paid value architecture, including paywall and upgrade logic
- Develop structured expansion paths from platform access through to AI-enabled offerings
- Define ICP-led monetisation priorities, identifying segments with the highest expansion potential
- Shape the platform and AI positioning framework across the portfolio
- Partner with Deal Desk to ensure pricing discipline and protect monetisation integrity
- Define packaging logic and tier progression for platform and AI services
- Specify instrumentation requirements to track conversion, expansion, and revenue impact
- Monitor monetisation performance and proactively surface risks to scalability or pricing erosion
- Enable Sales and Partners with clear upgrade narratives and expansion frameworks
Skills, Knowledge & Expertise
- Strong commercial and systems thinking
- Ability to translate product usage data into monetisation strategy
- Experience designing pricing, packaging, and upgrade architectures
- Deep understanding of SaaS, cloud, or AI monetisation models
- Strategic positioning and narrative development skills
- Evidence-led decision making with clear commercial accountability
- Ability to influence senior stakeholders across Product, Sales, and Deal Desk
- Comfortable operating across multi-product or federated portfolios
- 5–10+ years in Product Marketing or adjacent strategic GTM roles
- Proven experience converting usage into paid adoption and expansion
- Demonstrated involvement in pricing and packaging strategy
- Experience working in SaaS, cloud, or AI-enabled product environments
- Track record of operating in multi-product or portfolio-based organisations
- ERP or vertical industrial software experience
- Exposure to tiered, usage-based, or gated monetisation models
- Experience operating in private equity-backed or performance-driven environments
MyForterro.ai represents a significant growth lever for Forterro. This role ensures that platform engagement translates into predictable paid adoption, scalable expansion, and measurable revenue quality across the portfolio.