Demand Generation Manager
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 10h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 28d ago
The date the source published, not the day we noticed it (2026-10-05). Last seen at its source 1h ago.
We have tracked this listing since 23 Oct 2026 (10 days). The employer's own board has carried it every time we have read it, most recently 1 hour ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United States
The description agrees: it names United States.
What the ad says
…Remote (…) US…
Pay
$24k–36k/yr
Read out of the job description by us, not from a structured field. Shown in the posting's own currency and period; we never convert.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
Workable employer's own board first seen 10d ago · last seen 1h ago
The listing
About the company
Our client is a financial technology company.
The role
Raydar is recruiting for this role on behalf of our client. Lead a small marketing group responsible for generating sales pipeline through account-based programs, paid channels and events. Share a single pipeline goal with the sales organization, manage the budget behind it and decide where limited spend delivers the best return.
What you'll do
- Forecast and deliver one marketing-sourced pipeline goal, using a funnel definition agreed with the sales team.
- Maintain a tiered list of target accounts that fits the ideal customer profile, and coordinate outreach with sales development so prospects experience one coordinated approach.
- Run account-based programs judged on qualified demos booked rather than engagement.
- Distribute paid budget across search, social and newer AI-driven channels based on cost per qualified opportunity, and fix or stop channels that underperform.
- Raise conversion through structured testing instead of wholesale redesigns.
- Choose and manage a yearly slate of events and webinars, negotiating pricing, preparing sales colleagues and keeping follow-up on schedule.
- Lead three direct reports using weekly scorecards, hold external agencies to written performance targets and document channel playbooks.
- Use AI tools for account research, personalization, content creation and campaign analysis.
Requirements
What we're looking for
- 8+ years in B2B demand generation, including at least 4 years targeting the US market.
- Near-native written and spoken English, since the role presents on webinars and writes copy for a US audience.
- Proven record of leading demand generation through a period of rapid company growth and reporting pipeline results to senior leadership.
- Experience directing account-based marketing against a limited named list with meeting or demo goals, and defining an ideal customer profile with precision.
- Hands-on accountability for a B2B paid media budget at modest spend, with the ability to guide specialists.
- Experience managing a program of conferences and trade shows from selection through follow-up, handled remotely.
- Everyday use of AI tools in marketing, with results to point to.
- People leadership experience, including managing performance challenges, and experience holding an agency accountable to measurable targets.
- Experience driving expansion demand among existing customers.
- Familiarity with long, multi-stakeholder sales cycles that include formal approval steps.
- Based in Latin America with working-hour overlap with US Eastern time.
- A work history showing tenures of 18 months or longer.
Bonus points
- Experience building automated or agent-based marketing workflows, plus answer-engine optimization or paid AI-platform advertising with attribution.
- Background in US independent wealth management technology and an existing network among industry events, associations and trade media.
- Experience working within a scorecard-driven cadence such as EOS or OKRs.
- Depth in HubSpot, account-based marketing tools and advisor data providers.
- Experience launching a customer advisory council.
Benefits
Compensation and benefits
- Base salary: USD 24,000 to 36,000 per year
Location and work model
- Remote (US)
- Full-time